MTC Pursues TransLink® Universal
Ticket
In the public transit industry, the smart money is on smart cards capable of storing fare
value and making complex fare calculations. Embedded with a tiny, wafer-thin computer chip,
the credit card-like piece of plastic can serve as both a single-ride ticket and a monthly
pass, and can generate reams of ridership statistics. It also eliminates the need for
transit riders to carry around exact change, crisp dollar bills or multiple tickets for
different transit systems.
MTC has been exploring smart card technology as part of the TransLink® project, the agency's answer to the long-held dream of a
universal ticket that would eliminate barriers to transferring among the Bay Areas many
public transit modes and operators. As currently envisioned, TransLink® will feature the convenience of a proximity card that merely
needs to be waved in the vicinity of a fare-reader.
In early 1998, MTC issued a request for proposals to find a consortium of firms not only
to develop the smart card itself, but also to design, manufacture, install and maintain new
fare-reading equipment for the regions diverse public transit network. The year-long
procurement process for the project is scheduled to wrap up in the spring of 1999.
Seven operators representing a range of modes -- from buses, to streetcars to ferries AC
Transit, BART, San Francisco Muni, Golden Gate Transit, Caltrain, Valley Transportation
Authority and the Vallejo Ferry -- will participate in a demonstration phase that is slated
to get under way in mid-2000. Regionwide deployment could follow in the year 2001.
-- Brenda Kahn
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