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August/September 2000

Your Favorite Brand of Transportation

Bay Area Transportation - Get There

The Bay Area's transportation network has joined the ranks of dot-com companies and others that have their own "brand" logo and message. "Bay Area Transportation. Get There." -- accompanied by a stylized wheel -- will soon appear on regional transportation maps, brochures, Web pages, signage and other information sources. The wheel design also forms part of the Translink® smart card logo.

The brand will be used to identify MTC-sponsored services, including TravInfo®, the regional traveler information service; the transit information Web site; Commuter Check®, the transit voucher program; and the regional rideshare program. The brand also will mark interagency efforts to provide transit services to destinations of regional interest.
-- Marjorie Blackwell