TRANSACTIONS NEWSLETTER ONLINE

Your Favorite Brand of Transportation

The Bay Area's transportation network has joined the ranks of dot-com companies and others that have their own "brand" logo and message. "Bay Area Transportation. Get There." -- accompanied by a stylized wheel -- will soon appear on regional transportation maps, brochures, Web pages, signage and other information sources. The wheel design also forms part of the Translink^® smart card logo.

The brand will be used to identify MTC-sponsored services, including TravInfo^®, the regional traveler information service; the transit information Web site; Commuter Check^®, the transit voucher program; and the regional rideshare program. The brand also will mark interagency efforts to provide transit services to destinations of regional interest.
-- Marjorie Blackwell

Contents

• Cover Story:
  • The Bay Area Welcomes the American Public Transportation Association
• Bay Area: A Showcase for Public Transit
  • Riders Make the Connection with Web-based Trip Planning
  • TransLink^® to Make Fare Collection a Snap
  • BART: Next stop SFO
  • Airy Multimodal Terminal Takes Shape
  • Transit Hits a Home-Run at Pac Bell Park
  • Expressly for Commuters
  • Your Favorite Brand of Transportation
  • Profile of Major Bay Area Transit Operators
• News Brief
  • Sacramento Gives Big Boost to Transportation Funding