Transit Hits a Home Run At Pac Bell Park
It seemed a surefire recipe for traffic gridlock -- 41,000 fans headed for the inaugural
baseball game at San Francisco's brand new Pacific Bell Park. But months of planning by a
consortium of transit agencies, MTC and San Francisco Giants staff paid off handsomely.
Beefed-up bus, rail and ferry service and a massive media blitz resulted in about half of
all stadium-bound travelers taking public transit -- and not just for the first few games
this past spring, but all season long.
Golden Gate Transit's special, direct ferry service from the Larkspur Terminal to the
ballpark, for example, has proven so popular that ferry tickets routinely sell out several
days in advance of games. Caltrain, the Peninsula commuter rail service, had expected to
carry 4,000 riders per game, but has carried as many as 6,000. BART trains from the East
Bay have been equally packed -- instead of an anticipated 3,000 fans on game days, 5,000
have chosen to ride the rails for some games.
Direct ferry service to Pac Bell Park was established not only by Golden Gate Transit
but also by the Alameda/Oakland, Tiburon/Sausalito and Richmond ferry lines. In addition to
boosting its light-rail service, San Francisco Muni launched a special Ballpark Express
shuttle bus for fans taking BART.
MTC's TravInfo® traveler information number,
817-1717, added an option to its menu that allows callers to get personalized assistance in
mapping out their transit routes to Pac Bell Park. In the first two months of its
existence, the ballpark hotline received over 6,000 calls.
Fans also may call the number to order single copies of a pocket-sized transit brochure
titled "Your Ticket Home," which includes maps, directions and relevant phone numbers. Over
50,000 of the accordion-folded publication were mailed to Giants season ticket holders and
distributed at games.
"This has been a real opportunity for public transit to shine," said Ann Flemer, MTC's
manager of Transit Coordination and Access. "We've shown people how well transit can work."
-- Réka Goode