November-December 2009
Facts & Figures
Traffic to Traveler Info Service Soars
During Bridge Closure
511 to the Rescue
When Caltrans had to close the San Francisco-Oakland
Bay Bridge in late October for a second round of emergency
repairs (see story), MTC’s 511 team sprang into
action. The 511 phone center and 511.org Web site became the
go-to sources for fresh updates on the closure and transit
alternatives. Daily user sessions for the main Web page soared
by nearly
500 percent over typical levels during the crisis, while calls
to 511 were up 140 percent. “All the news services linked
to 511,” said Melanie Crotty, director of Traveler Information
at MTC.


*Only the first three days of the five-plus day bridge closure
are shown here.
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